My ECS 110 professor always prompts us at the beginning of class to share anything “that made us go ‘hmmm…'” and just now, I had a ‘hmmmm… moment’ regarding the new Kinder Eggs for girls.
Don’t get me wrong, I am a girl power kind of girl but this particular marketing choice kind of makes me wonder.
One of my friends told me that she saw a little boy grab one and exclaim to his mom, ‘Wow! They have different toys now!” and his mother quickly squashed his excitement by saying, “You don’t want that.”
I think this is a very contemporary, pertinent issue. Some parents have their children extremely pigeon-holed into the toys, activities and clothes they THINK their child’s gender requires. Little boys can’t play with Barbies and little girls can’t use tools and trucks. Frankly, I think this is ridiculous. Toys are toys. They are offering the amazing educational opportunity of PLAY. What does it matter if your son likes to dress up his dolls if he is learning?
That’s why it makes me leery that the Kinder Eggs are marketed specifically for girls. I am sure there are little boys out there who would love to play with the toys that come inside them just as much as girls.
And on the other side of the argument, not only are these Kinder Eggs stopping boys from buying them because it ‘isn’t a thing boys would like’ but it is also giving a specific view on what girls should like to play with as well.
It was International Women’s Day on Friday and I think the whole point of that is to say that women aren’t just the homemakers anymore. We can do whatever we want and our gender shouldn’t hold us back from success and status. I am sure those Kinder Eggs are full of pink and frills and sugar, spice and everything nice, but what about the girl that wants to grow up and be a carpenter? Or a mechanic? Or the Prime Minister? Sure, girls can live both lives of the mom and the businesswoman, but by only presenting girls with the feminine view, we are telling them that this is what girls do, no questions asked.
And the problem with these Kinder Eggs is that bringing out a line for boys wouldn’t fix anything, it would hold the same double-standard. So let’s break through the notion that there are specific things for girls and boys, because there aren’t. I would like to live in a world where boys playing with dolls and girls wrestling in the dirt aren’t frowned upon or even second-guessed. Let’s give our children and students the opportunity to be whoever they choose!